The Human Decoder using the value of personal data to create music and awareness<
The biggest project I worked on in my internship at OWOW was the Human Decoder.
The Human Decoder aims to collect data to convert into music and keep track of the value of the data. It is designed to push the edge of privacy and personal data. By just clicking “yes” and “paying” with your data it’s able to process the data to music, but it can also show the monetary value of it that you may not be aware of.
When I started the project there was already an idea to use solenoids to have objects create sound. The entire package should be scalable from a single table with a glass box over it to a glass sea container. It should still maintain a consistent style at all sizes, so it is recognizable and part of a strong visual identity. I started out at the table size, keeping in mind that every part should also work in a larger size.
I’m currently working with OWOW to spread the Data Orchestra through the world and collect data everywhere. The table has had a place in the Dutch Design Week, being featured in the ABN AMRO opening show as well as Sectie C troughout the week. It was also presented at TEDx Amsterdam at the Schiphol side event and will make it’s international debut at the Milano Design Week 2016!