Tangible Business Models

Creating an innovative platform open to every citizen and company to engage society and make Eindhoven future proof

Full Report

Personal Reflection

The elective I did in the second quartile of my Final Bachelor was DEB913 Designing Tangible Business Models. In this elective I learned where the creativity is in the designing of business models.

Together with a team of Industrial designers, we spend 8 weeks on developing a business model for the city of Eindhoven in 2020, our mission and vision is to make Eindhoven a socially smart city. Socially smart means that citizens and business living in Eindhoven feel involved within and for the city. That they work together to improve the city. To realize this vision we want to create an ecosystem between all businesses, citizens, educational institutes and the government to create great projects. Our mission therefor is to create an innovative platform open to every citizen and company to engage society and make Eindhoven future proof. We will make Eindhoven the first showcase city in the world with projects emerged from this platform.

To illustrate how this model works and to engage the jury in our final presentation we created a tangible representation of how our plan would work in Eindhoven. This helped us getting the Business Model straight in our own heads and provided an interesting way to mix the tangible part of design I like so much and the business part of design I want to develop. The model guided projects and citizen initiatives (represented by marbles trough) different layers of cooperation and processing. Eventually the marbles end up in the city of Eindhoven, where they can gather data to keep improving over time.